A one-off guerrilla ad campaign to quickly gain traction and grow interest in being a part of Sweet Baby Ray's secret Sauce Society. THE SAUCE SOCIETY SWEET BABY RAYS CAMPAIGN
The Sauce Society
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The Sauce Society 〰️
The Sauce Society
Each bottle would be equipped with a secret Sauce Society label hidden under the traditional Sweet Baby Ray’s label. The secret labels would each have unique codes that allow participants to join on the sauce society website.
Outdoor Interactive Ad Campaigns
Design Standards
Design Standards
