BLAY’S BAKED CHIPS

Minerva Portfolio Program Student Campaign

Teamed up with copywriter McKenzie Woodall, we created an off the walls campaign for BLay's Baked Potato Chips.

BLay’s is a Baked Lay’s spinoff campaign that targets those who enjoy Lays chips the most: stoners. In this mock campaign, Lays would partner with and donate proceeds to The Last Prisoner Project, which works to help those incarcerated for marijuana charges.

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HEADSPACE STUDENT CAMPAIGN